Company Values. September 2026.

It's been over a year since I started Human Computer Lab and I have gained some scar tissue.

I have also been fortunate to observe and create good benchmarks through my previous roles and in building this company.

Here are a few values that we now embody and is what makes us unique.

• Attack the real constraint.

• Question from first principles. Be intentional.

• Push back to get to truth. A good fight is worth it if it leads to a better outcome.

• Be kind, not nice.

• Hold yourself and others to a high standard, ask for help or give help when you or the team is not meeting the standard. Be the CEO of your domain/task.

• Know the difference between acute and chronic pain. Run at the pain.

• Get it done, then perfect.

• Confront and address team mates directly. Honest criticism helps everyone grow.

• Write things down. Writing creates coherence and leverage in decision making.

• Find exceptional people and bring them onboard.

• Change is good. It means innovation is happening.

• Study success and dissect the attributes of what makes it successful. This is evident across elegant engineering, design and art.

• Anchor on the “what we are doing” and “why” when things are unclear.

• Communicate often and reply fast. Overcommunicate when needed, better to address things fully than leave anything open for interpretation.

• To build something world class, you have to demand excellence.